At the core of my design ethos lies a simple yet powerful philosophy: I attentively listen and keenly observe. Through an unwavering dedication to understanding my clients and staying attuned to the ever-evolving landscape of typography, layout, color theory, shape, and more, I have consistently produced designs that are not only striking but also enduringly captivating. The thrill of transforming a client's concept into a singular, attention-commanding visual is a challenge I wholeheartedly embrace.

My design journey is deeply intertwined with the dynamic world of digital marketing. Over the years, I've harnessed my creative skills to not only craft visually stunning designs but also to drive results in the digital landscape. Whether it's creating eye-catching social media graphics that engage and convert, designing compelling email campaigns that boost click-through rates, or developing visual content that aligns seamlessly with SEO strategies, my designs are always strategically crafted to elevate brands and captivate audiences in the ever-evolving digital sphere.

I've been exploring product photography and set design for a couple of years now. My work tends to be lively, with vibrant and whimsical elements. Inspiration strikes me from all sorts of places, often during those sleepless nights we all have. I enjoy playing around with bold pops of color and using unconventional props to create something unique.

We have a great community of wedding vendors on the Central Coast and I had the pleasure of collaborating with a group called The Wedding Standard to design and publish two on-line magazines. I was responsible for the content selection and layout for both publications, each highlighting the wide array of talent and vendors in our area. Click on the links below the pictures to peruse through them.

My illustration style leans towards vibrant and whimsical, infusing a lively energy into every piece. I draw inspiration from a multitude of sources and I like to experiment with color and aesthetics.

I've been crafting wedding invitations and stationery for nearly two decades, giving me a comprehensive view of the whole spectrum of design. This experience has honed my ability to quickly adapt to diverse client needs and manage multiple projects with varying styles. Whether a project calls for the latest trends or timeless traditions, my work reflects a blend of beauty and professionalism.

Even outside of work, I'm constantly engaged with design, finding inspiration in everyday life. My passion for creating extends beyond office hours, driving me to soak up ideas from the world around me throughout the day.

From 2006 to 2014, Paper Sky was my colorful stationery boutique. Our standout feature was the eye-catching paper window displays and a thoughtfully curated selection. Interacting with tourists and customers daily was a highlight, along with setting up the store to showcase products I truly believed in.

Paper Sky also became a hub for brides. We catered to a variety of preferences offering custom-designed wedding invitations and by featuring albums from renowned brands like Crane and Kate Spade.

In 2014, after eight years in retail, I chose to shift my focus to design and closed the boutique. The overwhelming support from our local community remains incredibly humbling. The connections made during my time as a local small business owner are treasures I'll forever hold dear.